Mama Fu’s Asian House Welcomes Marketing Executive Matt Hood as Newest Member on Board of Directors

Austin, Texas – Mama Fu’s Asian House, the Austin-based restaurant concept specializing in fresh and innovative Asian cuisine, is pleased to announce the addition of Marketing Executive Matt Hood to its Board of Directors.

Hood is the Chief Marketing Officer for Habit Restaurants, Inc. (NASDAQ: HABT), and brings over 20 years of marketing, restaurant industry insights and vision to the Mama Fu’s board.

Prior to his current role at The Habit, Hood served as Chief Marketing Officer at BJ’s Restaurants, Inc. (NASDAQ: BJRI) from 2008 to 2014. During that period, the company grew from 68 restaurants and $316 million in sales to 145 restaurants and over $800 million in sales. Prior to joining BJ’s, Hood served in a series of leadership roles for Carino’s Italian Restaurants and Brinker International (which owns and operates Chili’s Grill and Bar and Maggiano’s casual dining concepts). Hood served on the National Restaurant Association’s Marketing Executives Group Board of Directors from 2003 to 2012, serving as co-chair from 2006 to 2008. Hood earned his Bachelor’s degree in journalism and advertising from Texas Christian University, and his MBA in marketing and entrepreneurship from Northwestern University’s Kellogg Graduate School of Management.

Mama Fu’s currently has 14 operating locations and over 30 locations in development over the next two years, mostly in the Southwestern US. Mama Fu’s popularity has drawn the attention of an international company looking to introduce the concept to the UAE, opening two locations in early 2015. Hood’s expertise and experience in this field will be instrumental in guiding Mama Fu’s during this growth phase and taking the franchise to the next level.


High quality, fresh ingredients, and the fusion of unique flavors are cornerstones of Mama Fu’s Asian-inspired food. Menu highlights include unique tastes and bold flavors from China, Thailand, Vietnam, Japan, and Korea. Offering dine-in, takeout, delivery, catering, online, and mobile ordering, Mama Fu’s is a convenient and delicious option for every dining occasion. Two prototypes allow franchise partners to select a service model that fits the market; size of the dining room varies, but kitchen size remains constant to maintain culinary and output capacity. The company currently has 14 locations open and operating, with over 30 locations currently in development over the next two years, mostly in the Southwestern US. For locations and information, please visit

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