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Mama Fu’s Asian House Announces International Expansion with Development Agreement for United Arab Emirates (UAE)
Innovative Asian Concept Signs Development Agreement with GGICO Gourmet, LLC
AUSTIN, Texas – Mama Fu’s Asian House, an Austin based flex-casual restaurant concept offering an innovative menu inspired by the cuisines of Vietnam, Korea, China, Japan and Thailand, has gained popularity throughout regions of the United States. Now that popularity has drawn the attention of international company looking to introduce the concept to the UAE, opening the first location in the first quarter of 2015.
Mama Fu’s franchise development partner is GGICO Gourmet LLC, a subsidiary of GGICO (Gulf General Investment Company), the renowned Dubai Financial Market listed public shareholding company established in 1973.
GGICO is a widely diversified conglomerate, having activities in oil, manufacturing, insurance, services, hospitality, retail and real estate development. The Group has recently expanded on retail restaurant operations through its fully owned subsidiary GGICO Gourmet LLC.
“We are excited to bring Mama Fu’s Asian House to the UAE,” said Hassan Oweida, Chief...more
You’re rushing home from a long day at work and pondering what to do for dinner. For most Americans, when we think of take-out or delivery, we think of pizza and Asian food. But, here in Austin, we like to think healthy, too. Mama Fu’s Asian House, who has a large presence in the capital city with several locations sprinkled throughout, realizes that we need fast, healthy, tasty food; and, sometimes, we need it delivered.
Their restaurants, like the one downtown on Colorado, are small and only seat a limited number of diners. But, that’s OK, because people don’t come into Mama Fu’s to sit a spell. They come in to order off the simple, but thorough, menu, eat their meal, and move on. And, with a large percentage of their business being delivery, carryout and catering, it’s not a problem that their storefronts are intimate.
Mamu Fu’s specializes in five Asian cuisines: Chinese, Vietnamese, Thai, Japanese and Korean. Their focus is on fresh ingredients and they pride themselves on offering healthy options, including gluten-free choices.
The menu is broken down...more
Mama Fu’s Asian House debuted this month a smaller version of its flex-casual restaurant that is aimed squarely at the delivery and carryout markets.
Austin, Texas-based Mama Fu’s, which has 18 units that offer a fast-casual format during the day and table service at night, opened the 1,350-square-foot unit in Austin on April 14.
The restaurant has 10 seats inside and 10 outside, compared with a typical 3,000-square-foot unit’s 90 seats. A franchisee is expected later this year to open a second unit of the downsized Mama Fu’s near the Mayo Clinic in Rochester, Minn.
Randy Murphy, chief executive of Mama Fu’s, said the new unit meets the demands of an off-premise trend the company has noticed in the past several years.
“Over the last few years, one of the things we’ve seen in our brand is the growth in off-premise sales traffic — takeout, catering and delivery,” Murphy told Nation’s Restaurant News. “It’s gone up from about 25 percent of our total business five or six years ago to almost 50 percent now. It’s doubled.”
In addition, as the economy...more
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