Message from Randy Murphy, President and CEO
I’m pleased to introduce you to the Mama Fu’s brand and tell you about the exciting future of the Asian fast-casual segment. It’s one of the fastest growing and hottest markets today. Why? Consumers are searching for innovative flavor profiles, and they expect high-quality ingredients and strong value. At Mama Fu’s we meet those needs by serving freshly-prepared, made-to-order Asian food in a relaxed, contemporary setting. Our guests enjoy dishes they can’t prepare at home, and the overall experience keeps them coming back. To meet the needs of active consumers today, Mama Fu’s offers many healthy menu alternatives, and in addition to dine in service we offer take out, delivery and catering that can be easily ordered online. Our strategy in building off-premise sales has proven successful with this channel now representing 40% of sales.
Since acquiring Mama Fu’s a few years ago, we’ve successfully refreshed every aspect of the brand. Our experienced management team has delivered an attractive and low cost prototype, sensible Flex-Casual™ service model, technologically advanced support system, efficient marketing programs, and an unforgettable, Asian inspired menu. I was a Mama Fu’s franchisee first, and now we are looking to grow with experienced and successful franchise partners. I welcome the opportunity to tell you about our achievements and the positive momentum we have at Mama Fu’s. If you’re a multi-unit operator looking to grow your current portfolio please contact us!
Sincerely,
Randy Murphy
President and CEO
“We are impressed with Mama Fu’s caring and experienced top level management. We chose the concept for various reasons…good ROI potential, great food and unique service model.” −Brian Padilla
−Allen Jones
Mama Fu’s Alamo, LLC (Operators of Buffalo Wild Wings, Smashburger and Little Caesars, owners of Zio’s Italian)
“We have complete confidence in Mama Fu’s Ownership/Management plans. This is a great concept with a bright future and we’re excited to be part of the team. −Mark and Lisa Shaw
Shaw Concepts MF I, LLC (Operators of Melting Pot)
“There is an excitement about this brand and its positioning in the market. Mama Fu’s is delivering what consumers want—good food and good value in a clean and energetic environment” −Kyle Brechtel
SBC Restaurants, LLC (Operator of Chili’s, Smoothie King, and McAlister’s Deli)
“Mama Fu’s is the best Asian food we have ever had. Quality Asian food is an underserved segment of the restaurant industry. Mama Fu’s is poised to fill the need.” −Brad Nelson
FuManchew, Inc. (Operators of Wendy’s, and Doe’s Steakhouse)