- Q.What type of franchise is available?
- A.As a franchisee, you will operate a fast casual/casual dining restaurant offering a menu specializing in freshly prepared Pan-Asian cuisine under the mark “Mama Fu‘s Asian House®”. Mama Fu‘s is unique in the franchise industry and pan-Asian space based on our preparation techniques, Flex-Casual™ service model, and additional sales channels with Online Ordering and Delivery. Multi-unit operators with food service experience preferred, but we will consider single unit operators in selected markets.
- Q.How much does the franchise cost?
- A.The estimated total investment necessary to begin operations of a Mama Fu's franchise location is $511,000 to $735,000. This includes an initial franchise fee of $35,000 ($28,000 for multi-unit agreements), but does not include tentative improvement and/or landlord allowance).
- Q.How much is the fee for continuing support services?
- A.The continuing services or “royalty fee”, is 5% of your net sales and is paid weekly. This fee entitles you to use the “Mama Fu‘s” service mark, use of distinctive system and menu, marketing guidance and assistance, ongoing concept and business development, operations counseling, and other benefits that come with being a Mama Fu‘s franchise.
- Q.Will I have an exclusive territory?
- A.Single Unit Agreements - You will not receive an exclusive territory. Your Area of Primary Responsibility will be determined based upon various factors such as (a) whether the Accepted Location is an urban area or a suburban area; (b) the number of residents living in the area; (c) the number of people working in the area; and (d) the number of competitive restaurants in the area; among other factors.
Area Development Agreements - The size and scope of the Development Area will be determined on a case-by-case basis, as we mutually agree upon prior to signing the Area Development Agreement and will be specified in the Agreement. The factors considered in determining the size of a Development Area include (a) current and projected market demand; (b) demographics and population; (b) traffic patterns; (c) location of other Mama Fu‘s Restaurants; and (d) the number of units in the development plan.
- Q.What about advertising?
- A.Mama Fu‘s name and reputation is an important part of our business. Mama Fu‘s has many marketing tools and collateral easily accessible and available to run in your market to grow your customer base. You will spend a minimum of $10,000 on grand-debut advertising. You will also spend at least 3% of your net sales per month on local advertising. In addition, you will be expected to make System Marketing Fund contributions of up to 2% of your weekly net sales.
- Q.How much training is provided?
- A.The initial eight week training program for you and your management team covers all material aspects of the operation of Mama Fu‘s franchise and is comprised of classroom and on-the-job training. Additional training is performed for your team at your location before, during and after launch, and the Mama Fu‘s Franchisee Intranet is always available for reference documents, contact lists, operations guides, etc. Your Mama Fu‘s Franchise Consultant will also review all training and proper execution techniques during ongoing periodic operational visits.
- Q.What is the term of the Franchise Agreement?
- A.The initial term of the Franchise Agreement is ten years from the date the Franchise Agreement is signed. The franchise is renewable for one successive term of ten years, providing you have complied with the provisions of the Franchise Agreement.
- Q.What is my next step?
- A.Click here to contact the Franchise Department and complete the confidential request form. If you have any questions, call us at (512) 949-3220 or email franchise@mamafus.com. We look forward to speaking with you!
