Fact Sheet
What:
• Mama Fu's is the neighborhood restaurant
that offers something different: a fast, friendly Asian food experience where unique
flavors are freshly prepared from quality ingredients and served in a welcoming,
comfortable setting. Mama Fu's offers great tasting, quality
Asian food you can trust.
• A Nation's Restaurant News
NRN 50 Fast
Casual Concept for 2005
Food:
• Fresh, wok-cooked dishes
and noodle bowls created in an open kitchen
• Pan Asian menu
with Chinese, Japanese, Korean, Thai and Vietnamese choices
• No microwaves
or MSG found in the restaurant, each dish made to order
• Menu features
favorites like Spicy General Fu, Pad Thai, Chicken Lettuce
Wraps and Thai Dynamite Shrimp
• Average Per
Person $10, Average Ticket $15
Ambience:
• Fun, high-energy and eclectic
atmosphere
• Laughter is the theme. Paintings on
the walls depict laughter in five Asian languages
• Rock and Jazz tunes introduce an
Americanized backdrop
• Space is typically about 2800
- 3200 square
feet and seats about 100 customers
Expansion Plans:
• 17 restaurants
open to-date in 7 states
• Initial concentration in the Southeast
and Southwest,
with expansion slated for high-growth areas around the country
Parent Company:
Murphy Adams Restaurant Group owns, operates and is the
franchisor for Mama Fu's Asian House Restaurants. A
partnership between entrepreneurial restaurateurs Randy Murphy
and Mark Adams, Murphy Adams was once the largest franchisee for
Mama Fu's, and is now focused on growing the brand with
franchisees throughout the southeast and southwestern United
States. Murphy Adams currently operates Mama Fu's
restaurants in Central Texas, Northwest Arkansas, and south
Florida.
Headquarters:
Murphy Adams Restaurant Group
P.O Box 200762
Austin, TX 78720-0762
info@mamafus.com
Media Contact:
• Randy Murphy
• (512) 535-5255
pr@mamafus.com
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